The problem, the system, the decision, and what changed.
We don’t use a gallery of old website screenshots. The work is organized around the business and technical problem.
Showing 5 projects.
Rescue Operations Platform
Turned disconnected forms, contracts, listings, donations, and volunteer workflows into one maintainable WordPress operating system.
Read case studyMarketing Measurement Infrastructure
Separated platform ingestion, transformation logic, and reporting to create a maintainable measurement system.
Read case studyApplication Journey Redesign
Reviewed the full application path, simplified avoidable friction, and defined step-level measurement for progression and abandonment.
Server-Side Data Activation
Designed middleware and event flows connecting customer activity with advertising platforms while keeping payload, retry, and data-handling rules explicit.
Customer Journey Automation
Mapped lifecycle stages and connected CRM data, messaging, and marketing activity around defined customer actions.
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