Get to one documented view of performance.
The goal isn’t to make every system report the same number. It’s to define which source answers which question and make the logic visible.
Keep each layer responsible for one job.
Raw platform data stays raw. Business logic belongs in transformation. Reporting consumes a documented model.
Not ready to inquire? Review how we separated ingestion, transformation, and reporting in an anonymized project.
Most dashboard problems start before the dashboard.
Metric definitions
Document what each KPI means, where it comes from, and which filters apply.
Data movement
Reduce manual exports and make refresh schedules, failures, and dependencies visible.
Transformation logic
Move hidden calculations out of charts and into a maintainable data layer.
Reporting use cases
Build views around decisions rather than adding every available metric.
The platforms and GA4 don’t match?
They often won’t. We can define what each source measures, quantify the gap, and build reporting around the right source for each question.