The 2012 holiday shopping season is just around the corner; with “Black Friday” on November 23 and “Cyber Monday” following on November 26, Not Another Cliche can help ensure your eCommerce business is prepared. Due to the bad economy, 51% of those Americans surveyed will go online for their holiday shopping this year; 31% are shopping online to avoid “the crazy” found in physical shops during the holiday shopping season.
The majority of Americans (68%) believe mobile shopping will make their lives better this holiday season.
- 52% will find deals easier for Black Friday and Cyber Monday
- 47% are able to make plans “on the go”
- 46% plan to avoid long checkout lines
- 33% will share photos of gifts they want for themselves
Make sure your eCommerce website is ready for online shoppers both through your full website and your mobile or responsive design website. Not Another Cliche can help ensure your online business is ready.
The online survey was conducted in the U.S. by Harris Interactive on behalf of SOASTA, a web performance and analytics company. It surveyed 2,346 adults, age 18+, from September 17 – 19, 2012.